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Mar 20th

International Marketing Strategy Peter Mount PDF 5d52eef9c

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International Marketing Strategy: Primer PDF




by Peter Mount : International Marketing Strategy: Primer

ISBN : #186050163X | Date : 1999-02

Description :

PDF-a9aac | … International Marketing Strategy: Primer


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[Pub.91FjM] International Marketing Strategy: Primer PDF | by Peter Mount


International Marketing Strategy: Primer by by Peter Mount

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Mar 20th

Satisfied Customer Winners Losers Preference PDF 6fbb775c4

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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference PDF




by Claes Fornell : The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

ISBN : #0230604064 | Date : 2008-11-25

Description :

PDF-5eb31 | In our service economy, the most important asset is tough to quantify: a company’s relationship with its customers. In this must-read examination of customer relations, Claes Fornell draws out a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and includin… The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference


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[Pub.95Ani] The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference PDF | by Claes Fornell


The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference by by Claes Fornell

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Mar 14th

Communication Featured Necessary Persuasion Conger PDF 6fbb775c4

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HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)

ISBN : #1633694542 | Date : 2013-04-02

Description :

PDF-fd1f5 | The best leaders know how to communicate clearly and persuasively. How do you stack up?… HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)


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[Pub.95Ani] HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger) PDF | by Harvard Business Review


HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger) by by Harvard Business Review

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Mar 13th

Exponential Influence Designing Distracted Customers PDF B1828281d

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Exponential Influence: Designing Digital Habits That Engage Distracted Customers PDF




by Adrian C. Ott : Exponential Influence: Designing Digital Habits That Engage Distracted Customers

ISBN : #0986030627 | Date : 2015-07-01

Description :

PDF-804b6 | Everyone knows that repetition forms habits. But did you know that repetition KILLS digital habits? Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google. Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest t… Exponential Influence: Designing Digital Habits That Engage Distracted Customers


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[Pub.34ATI] Exponential Influence: Designing Digital Habits That Engage Distracted Customers PDF | by Adrian C. Ott


Exponential Influence: Designing Digital Habits That Engage Distracted Customers by by Adrian C. Ott

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Mar 11th

Marketing Context Setting Chris Hackley PDF Df6636b6a

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Marketing in Context: Setting the Scene PDF




by Chris Hackley : Marketing in Context: Setting the Scene

ISBN : #1137297107 | Date : 2013-11-08

Description :

PDF-7eb13 | The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers…. Marketing in Context: Setting the Scene


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[Pub.11QJI] Marketing in Context: Setting the Scene PDF | by Chris Hackley


Marketing in Context: Setting the Scene by by Chris Hackley

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Mar 9th

Pricing Human Capital Developing Managing Ebook PDF 3615002db

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Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills PDF




by Stephan M Liozu : Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

ISBN : # | Date : 2015-07-03

Description :

PDF-2e907 | The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literatur… Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills


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[Pub.55cGt] Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills PDF | by Stephan M Liozu


Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills by by Stephan M Liozu

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Mar 7th

Competitive Edge Innovation Sustains Advantage PDF F699883cf

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The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage PDF




by John David Legge : The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage

ISBN : #1863732721 | Date : 1992-07-17

Description :

PDF-2c520 | This book aims to be that rare thing in management writing: at once original, readable and immediately useful. John Legge argues that it is innovation which will give Australian enterprises a competitive edge; and it is innovative firms which will be the basis of a prosperous Australian economy. The trick is making innovative products work in complex and turbulent markets. “The Competitive Edge” p… The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage


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[Pub.79ygV] The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage PDF | by John David Legge


The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage by by John David Legge

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Mar 6th

Grocery Commerce Consumer Behaviour Strategies PDF Dfea98500

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Grocery E-commerce: Consumer Behaviour And Business Strategies PDF




by Mogens Bjerre : Grocery E-commerce: Consumer Behaviour And Business Strategies

ISBN : #1845422988 | Date : 2005-10-05

Description :

PDF-77303 | This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the s… Grocery E-commerce: Consumer Behaviour And Business Strategies


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[Pub.94nTC] Grocery E-commerce: Consumer Behaviour And Business Strategies PDF | by Mogens Bjerre


Grocery E-commerce: Consumer Behaviour And Business Strategies by by Mogens Bjerre

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Mar 5th

Develop Strategic Marketing Step Step PDF 36ad070b6

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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide PDF




by Norton Paley : How to Develop a Strategic Marketing Plan: A Step-By-Step Guide

ISBN : #1574442694 | Date : 1999-12-22

Description :

PDF-8f4ee | Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmati… How to Develop a Strategic Marketing Plan: A Step-By-Step Guide


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[Pub.09MwO] How to Develop a Strategic Marketing Plan: A Step-By-Step Guide PDF | by Norton Paley


How to Develop a Strategic Marketing Plan: A Step-By-Step Guide by by Norton Paley

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Mar 3rd

Why We Buy Science Shopping PDF 2984ce9a3

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Why We Buy: The Science Of Shopping PDF




by Paco Underhill : Why We Buy: The Science Of Shopping

ISBN : #0684849135 | Date : 1999-05-13

Description :

PDF-d0c25 | “Why We Buy” is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don’t do, in stores, restaurants and showrooms. “Why We Buy” is about the struggle among merchants, marketers and increasingly knowledgeable customers for control. With humor, insight, anecdote and lots of hard data, retail anthro… Why We Buy: The Science Of Shopping


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[Pub.63Cos] Why We Buy: The Science Of Shopping PDF | by Paco Underhill


Why We Buy: The Science Of Shopping by by Paco Underhill

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