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: National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)

ISBN : #3319071939 | Date : 2014-06-11

Description :

PDF-2b0f3 | This book presents latest findings on brand marketing in retail. In times of economic downturn a “new retailing landscape” is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers’ assort… National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)


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Product Planning Management: Designing and Delivering Value PDF




by William Moore : Product Planning Management: Designing and Delivering Value

ISBN : #0071127402 | Date : 1993-04-01

Description :

PDF-cbf54 | … Product Planning Management: Designing and Delivering Value


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Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book PDF




by BusinessNews Publishing : Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-6b4e5 | The must-read summary of David M. Scott’s book: “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly”.This complete summary of the ideas from David M. Scott’s book “The New Rules of Marketing and PR” describes how, at one time, the only realistic way you could reach potential customers was to use expensive advertis… Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book


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Impact Technology Marketing Strategy PDF 429ed6602

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The Impact of Technology on Marketing Strategy PDF




by Volker Schmid : The Impact of Technology on Marketing Strategy

ISBN : #3640914562 | Date : 2011-05-14

Description :

PDF-acae2 | Seminar paper from the year 2005 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (80 percent), University of Teesside (Teesside Business School), 52 entries in the bibliography, language: English, abstract: According to O’Conner (1998), the impact of technology on marketing is dramatic. The industrial countries of today represent… The Impact of Technology on Marketing Strategy


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The Impact of Technology on Marketing Strategy by by Volker Schmid

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Operations Management/Marketing Strategy Management PDF




by Terry Hill : Operations Management/Marketing Strategy Management

ISBN : #023054262X | Date : 2006-10-19

Description :

PDF-d82aa | … Operations Management/Marketing Strategy Management


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Operations Management/Marketing Strategy Management by by Terry Hill

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The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) PDF




by Dilip Soman : The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)

ISBN : #1442650435 | Date : 2015-08-07

Description :

PDF-88c1e | Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice.In The Last Mile, Dilip Soman shows how to use insights fro… The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)


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Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen PDF




by Shozo Hibino : Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

ISBN : #1138059412 | Date : 2017-08-25

Description :

PDF-b856e | Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mind-set (Toyota thinking habits) using Breakthrough Thinking. Toyota has been famous for Kaizen (improvement) activities — Kaizen activity is necessary for innovation. There are many books on the market that discusses the Toyota Production System, but few that insightfully analyse i… Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen


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Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series) PDF




by Lee Duncan : Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series)

ISBN : #0273759493 | Date : 2012-04-22

Description :

PDF-86abd | Learn how to pinpoint exactly what is holding your business back so you can double your turnover and profit within 2 years or less.   This book enables small business owners to release rapid, dynamic growth. Including action plans which help you to overcome the barriers that may be holding your business back, and littered with case studies throughout, this book acts as a blue print for success, t… Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series)


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The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business PDF




by Rolf Jensen : The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business

ISBN : #0071806059 | Date : 2013-04-30

Description :

PDF-7475d | A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently “between dreams.” We’ve managed to achieve many of our material goals, only to face ever-growing global competition in … The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business


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Who Dares Sells Ultimate Anything PDF 5e400eb10

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Who Dares Sells: Ultimate Guide to Selling Anything to Anyone PDF




by Patrick Ellis : Who Dares Sells: Ultimate Guide to Selling Anything to Anyone

ISBN : #0722535309 | Date : 1997-09-15

Description :

PDF-ddd5b | Promoting success in the business of sales, Patrick Ellis, international sales expert, reveals creative, dynamic selling principles, tactics and techniques. He presents advice on: how to use psychology effectively in sales; how to deal with 60 different types of buyer; how to plan for success; sales pitfalls and how to avoid them; closing techniques; how to read non-verbal signs from the buyer; an… Who Dares Sells: Ultimate Guide to Selling Anything to Anyone


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Packaged Solutions: Fundamentally Changing the Way Business Solutions are Bought and Sold – Fixed Price, Fixed Timescale, Fast Delivery, Visible ROI – Performance Improvement (Thought Leadership) PDF




by Jonathan M. Blain : Packaged Solutions: Fundamentally Changing the Way Business Solutions are Bought and Sold – Fixed Price, Fixed Timescale, Fast Delivery, Visible ROI – Performance Improvement (Thought Leadership)

ISBN : #1905243030 | Date : 2006-11-01

Description :

PDF-5467b | … Packaged Solutions: Fundamentally Changing the Way Business Solutions are Bought and Sold – Fixed Price, Fixed Timescale, Fast Delivery, Visible ROI – Performance Improvement (Thought Leadership)


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Customer Marketing Orientations Dynamic Business PDF 8f5f26d72

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science) PDF




: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science)

ISBN : #3319500066 | Date : 2017-02-01

Description :

PDF-fa1dc | This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketi… The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science)


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Sales Management Power Strategies: Building a replicable and scalable sales process PDF




by Paul R. DiModica : Sales Management Power Strategies: Building a replicable and scalable sales process

ISBN : #193359828X | Date : 2006-06-05

Description :

PDF-77ef5 | To be successful today in sales management, you need to maximize the investment you have in your current sales team and set a pattern of leadership that will help you and future sales team members become more successful. This book is designed for sales management or executive management teams seeking to build a replicable and scalable sales process. Through step-by-step instruction, this book prov… Sales Management Power Strategies: Building a replicable and scalable sales process


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Services Marketing People Technology Strategy PDF 8a28ac016

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Services Marketing: People, Technology, Strategy (4th Edition) PDF




by Christopher Lovelock : Services Marketing: People, Technology, Strategy (4th Edition)

ISBN : #0130173924 | Date : 2000-07-25

Description :

PDF-8eb4a | For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus…. Services Marketing: People, Technology, Strategy (4th Edition)


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[Pub.99viJ] Services Marketing: People, Technology, Strategy (4th Edition) PDF | by Christopher Lovelock


Services Marketing: People, Technology, Strategy (4th Edition) by by Christopher Lovelock

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Chief Culture Officer Breathing Corporation PDF De8e284e7

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Chief Culture Officer: How to Create a Living, Breathing Corporation PDF




by Grant McCracken : Chief Culture Officer: How to Create a Living, Breathing Corporation

ISBN : #0465022049 | Date : 2011-05-10

Description :

PDF-93e66 | The American corporation–deaf and blind to the world around it–needs a new professional. It needs a Chief Culture Officer.Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in Ameri… Chief Culture Officer: How to Create a Living, Breathing Corporation


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[Pub.97JFk] Chief Culture Officer: How to Create a Living, Breathing Corporation PDF | by Grant McCracken


Chief Culture Officer: How to Create a Living, Breathing Corporation by by Grant McCracken

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